MAZDA Cars
At Mazda, we know that state-of-the-art technologies alone do not make drivers “Celebrate Driving” unless those technologies are designed for the driver, with a deep understanding of the driver’s physical characteristics and behavior.That’s why Mazda is aggressively investing all of its technological and engineering expertise in a place that connects the driver with their car. For us, “Celebrate Driving” starts from a driving position engineered by our human-centric approach to car development.
Once you have a crystal clear picture of your ideal image, all the challenges in a process of achieving this naturally become clear.
At Mazda, since the development of the CX-5 commenced, various departments have worked closely together to realize Mazda’s ideal driving environment. For the driver, this means they will experience the feeling of Jinba Ittai by driving Mazda’s new-generation products.
